Viacom 18 to enter GEC space with ‘Colors’

 Viacom 18, a 50:50 joint venture between the US-based Viacom and India’s Network 18, unveiled the identity of its Hindi GEC – ‘Colors’ set to be launched in July, supported by the thumping beats of “Chariots of Fire”, Thai dancers in colorful ensembles and Bollywood’s action superstar, Akshay Kumar with a shimmering python around his neck.  Built around the brand promise of “Jasbat ke Rang”, the channel aims to offer programming that promotes “cohesive viewing” in a family to tap the ninety percept Indian household