Campaign India Team
Mar 09, 2011

VGC bags creative duties of real estate developer Ariisto

The agency will be developing a new corporate identity and handle communications for the brand

VGC bags creative duties of real estate developer Ariisto

Ariisto Developers, a real estate development group, has appointed VGC to handle its creative duties. The agency will be involved in developing a new corporate identity for the company and will also handle communications for the brand.

On the new business win, Preeti Vyas, chairwoman, VGC, said “We welcome Ariisto into our vast and illustrious family of brands. With over 15 years of Ariisto’s existence, the company has earned an enviable reputation of being trustworthy and it is a pleasure to associate with such a brand.  Our challenge will be to establish a strong foothold for Ariisto in the real estate market.  VGC will strive towards creating holistic and strategic creative solutions for the brand communication across media using a specific set of design methodologies.”

Speaking on the occasion, Hiren Patel, managing director, Ariisto said, “We needed an agency which could think beyond good looking and simply tactical communication – an agency which could quickly comprehend our business, grasp the values that we stand for, and create a brand by intertwining cutting-edge ideas. We knew that we were seeking an agency with a proven track record with deep rooted fundamentals, a fearless and clear approach and an ability to direct and simultaneously be amicable to approach in spite of proven creative excellence time and again. Given these challenges and parameters, VGC was the best thing to happen.”
Campaign India