Italian scooter brand Vespa has assigned BBH India its creative duties. The moves follows global alignment of the account with the agency.
Krishna MV, AVP - marketing, Piaggio (Vespa), said, “Vespa is an iconic brand and is more statement of personality than a mode of transport. The brand requires strategic thought that’s different from traditional automobile category thinking. We have got BBH on board globally and in India to provide just that.”
Subhash Kamath, CEO and managing partner, BBH India, said, "Vespa is a very cool and very stylish brand, we're thrilled to partner them in India. BBH has always been known for creating ideas that travel across the globe to different markets and cultures. For Vespa too, we're looking forward to making the global brand idea resonate with Indian consumers through some pathbreaking work."
Russell Barrett, CCO and managing partner, BBH India, added, “Vespa is a legendary brand that’s somuch more than a scooter. It’s a state of mind. What’s even more exciting, is the kind of modern, cool work we have been tasked to create for Vespa.”