Campaign India Team
Mar 31, 2014

Vespa awards creative mandate to BBH India

Move follows global alignment of the account

Vespa awards creative mandate to BBH India

Italian scooter brand Vespa has assigned BBH India its creative duties. The moves follows global alignment of the account with the agency.

Krishna MV, AVP - marketing, Piaggio (Vespa), said, “Vespa is an iconic brand and is more statement of personality than a mode of transport. The brand requires strategic thought that’s different from traditional automobile category thinking. We have got BBH on board globally and in India to provide just that.”

Subhash Kamath, CEO and managing partner, BBH India, said, "Vespa is a very cool and very stylish brand, we're thrilled to partner them in India. BBH has always been known for creating ideas that travel across the globe to different markets and cultures. For Vespa too, we're looking forward to making the global brand idea resonate with Indian consumers through some pathbreaking work."

Russell Barrett, CCO and managing partner, BBH India, added, “Vespa is a legendary brand that’s somuch more than a scooter. It’s a state of mind. What’s even more exciting, is the kind of modern, cool work we have been tasked to create for Vespa.”

Source:
Campaign India

Related Articles

Just Published

1 hour ago

FCB’s Dheeraj Sinha elected president of The ...

The association also named the new managing committee for 2025–26.

1 hour ago

S4 Capital revenue declines by 12.7%, headcount ...

The company also downgraded its net revenue forecast for the year.

4 hours ago

Breaking the ‘limit mein’ mindset

Niva Bupa’s new campaign flips the sum insured script by dramatising middle-class limits—and promising health cover without ceilings.

4 hours ago

The performative male: When masculinity becomes a ...

Finance gurus, sneaker collectors, and wellness evangelists reveal how masculinity is now packaged as consumable cultural capital.