Campaign India Team
Mar 31, 2014

Vespa awards creative mandate to BBH India

Move follows global alignment of the account

Vespa awards creative mandate to BBH India

Italian scooter brand Vespa has assigned BBH India its creative duties. The moves follows global alignment of the account with the agency.

Krishna MV, AVP - marketing, Piaggio (Vespa), said, “Vespa is an iconic brand and is more statement of personality than a mode of transport. The brand requires strategic thought that’s different from traditional automobile category thinking. We have got BBH on board globally and in India to provide just that.”

Subhash Kamath, CEO and managing partner, BBH India, said, "Vespa is a very cool and very stylish brand, we're thrilled to partner them in India. BBH has always been known for creating ideas that travel across the globe to different markets and cultures. For Vespa too, we're looking forward to making the global brand idea resonate with Indian consumers through some pathbreaking work."

Russell Barrett, CCO and managing partner, BBH India, added, “Vespa is a legendary brand that’s somuch more than a scooter. It’s a state of mind. What’s even more exciting, is the kind of modern, cool work we have been tasked to create for Vespa.”

Campaign India

Related Articles

Just Published

2 hours ago

AirAsia shows the human desire to 'fly'

Watch the film conceptualised by Wunderman Thompson

3 hours ago

Piaggio Group wins battle against Chinese copy of ...

The invalidity proceedings are part of the wider activities against counterfeiting undertaken by the Piaggio Group for years.

3 hours ago

Creative Critique through the gender lens: Ad ...

Dr AL Sharada, director, Population First, reviews a selection of ads from last week