VDO.AI launches cricket-themed ad formats

The global adtech player VDO.AI has launched cricket-themed ad formats that promise to deliver up to 3x consumer engagement for the IPL-themed campaigns for brands.

As the IPL momentum mounts, VDO.AI has introduced these new formats tailored for connected TV (CTV) and its three display environments, namely, QuickFrame, Interactive Storytelling, and InMotion. While QuickFrame delivers short video ads for quick viewer engagement, Interactive Storytelling helps users interact with ad content through tappable elements within the ad. InMotion features animated display ads to help brands capture the users' attention.

With the new ad formats, brand advertisers can integrate important match-specific information such as live score and event-triggered messages for occasions such as sixes, boundaries, and wickets, within their advertisements. VDO.AI will also offer cricket-themed ad formats that can be animated in team colours for enhanced viewer experience.

An example of cricket-themed banner ad

Amitt Sharma, founder and CEO, VDO.AI,  said, “At VDO.AI, we operate at the dynamic intersection of brands and advertising platforms, serving as the bridge that empowers both to elevate their advertising strategies through our innovative ad solutions. With our new cricket-themed ad formats, we are setting a benchmark to drive engagement and return on investment (ROI) for brand advertisers. Moving beyond passive ads will help brands drive deeper audience engagement and lasting recall."

VDO.AI’s cricket-themed ad formats leverage Dynamic Creative Optimisation (DCO) technology, driven by AI and a contextual engine to deliver event-triggered updates during the game.

The launch also includes interactive features like integrated QR code and interactive carousel gallery’ that offer viewers an easy access to additional information about the brand while allowing them to conveniently act upon the ad, such as booking rides or accessing discount codes, in real-time.

Arjit Sachdeva, co-founder and CTO, VDO.AI, said, “As cricket viewership has scaled to unprecedented heights, brands are vying for consumer attention and want to maximise their campaign ROI. From real-time scorecard integrations to moment-driven creatives and interactive QR codes, VDO. AI’s cricket-themed ad formats will help brands cut through the noise and transform such cricketing events into a hub for digital engagement.”