Campaign India Team
Jul 14, 2010

Vaseline Men launches Facebook app

It isn’t enough to just shave and brush; men have to take care of their faces as well. So says Shahid Kapoor in a recent commercial for Vaseline Men, and, in case the guys aren’t convinced, the brand plans to persuade them through Facebook too. Through a new app, fans can upload their photos, clear their skins of dark spots and lighten their skin tone, and then create avatars that can be dressed up for different occasions.

Vaseline Men launches Facebook app

It isn’t enough to just shave and brush; men have to take care of their faces as well. So says Shahid Kapoor in a recent commercial for Vaseline Men, and, in case the guys aren’t convinced, the brand plans to persuade them through Facebook too. Through a new app, fans can upload their photos, clear their skins of dark spots and lighten their skin tone, and then create avatars that can be dressed up for different occasions.

The wall on the profile page of the brand also has posts that offer suggestions such as “If you want your skin to stay acne free, then avoid excess sugar” and “Upgrade your shave. Even if all the threads are gold, unkempt beard can be an instant attraction killer. Achieve that perfect shave by adding a shave brush & old-fashioned double-edged razor.”

Check out the app here
 

Source:
Campaign India

Related Articles

Just Published

2 days ago

Spikes Asia unveils 2026 jury lineup

11 Indians are on the list, including 2 jury presidents

2 days ago

Pinterest predicts the biggest Gen Z trends of 2026

The Pinterest Predicts 2026 report shows Gen Z using the platform to trade viral chaos for slower, highly curated lives. This means that making pen pals, maximalist brooches, and outdoorsy, explorer-coded fashion is back in again.

2 days ago

NutriChoice taps Aamir Khan to sell the power of ...

Britannia’s new campaign links tiny everyday decisions to bigger behaviour change, using the actor and mindful snacking as the creative bridge.

2 days ago

How Yas Island and Pickyourtrail Crafted a ...

In a world inundated with travel imagery, where every scroll reveals another sunset, skyline, or stamp-worthy escape, Yas Island, Abu Dhabi and Pickyourtrail manage to carve out a distinct space with Smash the Ordinary.