Vaseline Men launches Facebook app

It isn’t enough to just shave and brush; men have to take care of their faces as well. So says Shahid Kapoor in a recent commercial for Vaseline Men, and, in case the guys aren’t convinced, the brand plans to persuade them through Facebook too. Through a new app, fans can upload their photos, clear their skins of dark spots and lighten their skin tone, and then create avatars that can be dressed up for different occasions.