Campaign India Team
Jul 14, 2010

Vaseline Men launches Facebook app

It isn’t enough to just shave and brush; men have to take care of their faces as well. So says Shahid Kapoor in a recent commercial for Vaseline Men, and, in case the guys aren’t convinced, the brand plans to persuade them through Facebook too. Through a new app, fans can upload their photos, clear their skins of dark spots and lighten their skin tone, and then create avatars that can be dressed up for different occasions.

Vaseline Men launches Facebook app

It isn’t enough to just shave and brush; men have to take care of their faces as well. So says Shahid Kapoor in a recent commercial for Vaseline Men, and, in case the guys aren’t convinced, the brand plans to persuade them through Facebook too. Through a new app, fans can upload their photos, clear their skins of dark spots and lighten their skin tone, and then create avatars that can be dressed up for different occasions.

The wall on the profile page of the brand also has posts that offer suggestions such as “If you want your skin to stay acne free, then avoid excess sugar” and “Upgrade your shave. Even if all the threads are gold, unkempt beard can be an instant attraction killer. Achieve that perfect shave by adding a shave brush & old-fashioned double-edged razor.”

Check out the app here
 

Source:
Campaign India

Related Articles

Just Published

8 hours ago

Print gets a pay rise as ad rates to go up 26%

While the government’s first print-ad rate hike since 2019 signals relief for publishers, it forces agencies to rethink their media-mix maths amid digital’s dominance.

9 hours ago

Festive splurge: Online retail records 14% growth ...

Fashion and home décor dominated online shopping as consumers began deal-hunting almost a month before, according to data from Criteo.

10 hours ago

Warner Bros. Discovery is up for sale. Who will buy it?

WBD’s announcement to explore strategic alternatives sent the stock price up 10%. The suitors are circling, but how many are really ready to bite?

10 hours ago

Agency of the Year 2025: Shortlists announced

Winners will be revealed at a series of celebrations across the region, including gala dinners in Mumbai, Shanghai, and Singapore, and a cocktail event in Tokyo.