ValueFirst Messaging rechristened ValueFirst Digital Media

As part of a larger effort to emphasise the company's commitment to digital media, ValueFirst Messaging has been renamed to ValueFirst Digital Media. The company informed that this name change will serve as an opportunity to re-brand the company and allow it to showcase the wide range of digital assets that ValueFirst has developed.

Announcing the new name, Vish Bajaj, chairman and managing director, said, “The company’s technology and its product portfolio had evolved in response to the customer requirements and our new name now mirrors the expanded business and market segment in which the company now operates. The company is powering billions of digital interactions every month and the new name embraces its new stature and positioning.”

“The name promotes the strong digital media background and technology expertise of our company. This new company name reflects our positioning and is a reflection of the company's refined and enhanced business strategy," added Kumar Apoorv, chief executive officer, ValueFirst.

The company enables businesses to reach out through mobile and Internet platforms via SMS, voice and e-mail, and claims to have 50 million registered users, besides adding over 40,000 new users a day through its solutions.