Over the years, St Valentine’s day has become a red letter day in the marketing calendar.
This year, Campaign India is using this platform as an occasion to focus on Client–Agency relationships, through thought leadership articles from clients and agency leaders and a special survey. We have also launched a study among senior leaders of top clients and agencies.
The Client-Agency Valentine study conducted in association with business relationship management firm, Aprais, will evaluate the strengths and weaknesses in client-agency relationships and throw light on best practices that help clients and agencies live happily ever after.
Campaign India hopes this special series plays a small but significant role in helping agencies and clients take stock and strengthen their relationship. May every day be a V-day.
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