BBDO India has been appointed as the lead communications partner for Vakrangee India post a multi-agency pitch.
Vakrangee provides e-governance, banking and financial services, e-commerce, logistics, ATM, and insurance services to the under-served locations of the country. It has set up centres known as Vakrangee Kendras in 18 states across India.
BBDO's Mumbai office will manage brand and marketing communications with strategic and communication planning, messaging development and execution.
Dinesh Nandwana, MD and CEO, Vakrangee, said, “We are delighted to have BBDO on board. Our brand is driven by a greater purpose of providing access to each and every Indian, through a digitally enabled last mile infrastructure that we have created. We are impressed by BBDO’s approach of creating purposeful communication. We are looking forward to a continued excellence from BBDO in creating the right communication and awareness of Vakrangee Kendras and the offerings/ services available for the citizens”.
Ajai Jhala, CEO, BBDO India, said, “Vakrangee is a great story of entrepreneurship rooted in technology to provide digital access for all. Vakrangee champions digital democracy and promises to leave no Indian citizen behind. We are absolutely delighted to be Vakrangee’s communication partners and look forward to crafting its narrative as a company that will be at the forefront of shaping India’s future”.