Campaign India Team
May 02, 2022

Vaani Kapoor is the new face for Fixderma

Is part of the brand’s ongoing campaign #MeetYourRealSelf and will also endorse its newly launched products range

Vaani Kapoor is the new face for Fixderma
Cosmeceutical brand, Fixderma, has appointed Vaani Kapoor as its brand ambassador. 
She will start promoting the brand through a film from its latest campaign #MeetYourRealSelf. 
The digital campaign aims break to misconceptions around the usage of sunscreen, by stressing its benefits. It will be rolled out across the brand’s social media platforms, including Facebook, Instagram, and YouTube.
Along with this campaign, Kapoor will also be seen endorsing Fixderma’s newly launched products, including its Face21 brightening range, peelonate alternate day peeling cleanser and biphasic makeup remover.
Shaily Mehrotra, Founder and chief executive officer, Fixderma, said, “There is a lot of misinformation out there about the usage of sunscreen, leading the individuals to avoid its use, whereas, sunscreen is one of the most important elements in preventing skin cancer and premature ageing. The idea behind this campaign is to raise awareness about the importance of sunscreen while also encouraging people to embrace and maintain their true skin. We are glad to extend our association with Vaani Kapoor for our shadow SPF50 sunscreen since she truly embodies the spirit and ethos of Fixderma with her individuality and energy. Our goal is to increase the awareness amongst people that sunscreen is for everyone, regardless of gender or skin tone, and that they should always embrace their real self and protect their skin health.”
Campaign India

Related Articles

Just Published

6 hours ago

IIM Mumbai opens submissions for a new PR agency

The chosen agency will work across socials, print media, events, and outdoor branding, as well as filmmaking to lead rebranding efforts for IIM Mumbai.

6 hours ago

Brand ambassador round-up: Week of 15 April

Ranveer Singh, Rohit Sharma, Sidharth Malhotra, John Abraham, Uorfi Javed and more, in this week's brand ambassador round-up.

7 hours ago

Omnicom posts 4% organic growth in Q1, beats ...

The agency group beat Wall Street estimates for the March quarter, with key sectors like advertising and media, precision marketing, experiential and healthcare fueling the ascent.

7 hours ago

Sustainable branding in the age of climate ...

There's nowhere to escape for brands when it comes to sustainability today, as the conscious consumer pushes organisations to do more and better. SRV Media's Vikram Kumar opines.