Digital
Jessica Goodfellow
Sep 21, 2020

US greenlights TikTok-Oracle deal; fate now lies with China

Under the arrangement that has been waved through by President Trump, ByteDance will create a new US-headquartered company called TikTok Global that will be majority owned by US investors.

ByteDance will retain an 80% stake in the new company with Oracle and retail giant Walmart predicted to own the remaining 20%

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

1 Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

Jewelbox launches campaign with Vaani Kapoor on modern self-expression

2 Jewelbox launches campaign with Vaani Kapoor on modern self-expression

Birla Opus Calista showcases stain resistance in new campaign

3 Birla Opus Calista showcases stain resistance in new campaign

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

4 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

Adani seeks single agency for INR 600-crore media overhaul

5 Adani seeks single agency for INR 600-crore media overhaul

Johny Lever features in KFC’s new Feastival campaign

6 Johny Lever features in KFC’s new Feastival campaign

Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

7 Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

Kinder Joy launches DC-themed Funko Pop! collection in India

8 Kinder Joy launches DC-themed Funko Pop! collection in India

India’s quick commerce surge exposes a discipline gap for marketers

9 India’s quick commerce surge exposes a discipline gap for marketers

How Perfetti’s marketing formula endures amid India’s changing tastes

10 How Perfetti’s marketing formula endures amid India’s changing tastes

Related Articles

Davos elites bullish on future of business
Advertising
Jan 24, 2025
Steve Barrett

Davos elites bullish on future of business

ByteDance reportedly in talks with Reliance Jio to salvage TikTok in India
Digital
Aug 13, 2020

ByteDance reportedly in talks with Reliance Jio to ...

Bytedance to layoff a huge chunk of Indian employees
Digital
Jan 28, 2021
Campaign India Team

Bytedance to layoff a huge chunk of Indian employees

TikTok's Sameer Singh on leading business solutions in SEA
Digital
Mar 29, 2021

TikTok's Sameer Singh on leading business solutions ...

Just Published

Why LLMs should be “decolonised”
Advertising
9 hours ago
Nishith Srivastava

Why LLMs should be “decolonised”

LLMs today need to speak a variety of languages, not just English with an accent.

Following Omnicom’s acquisition of IPG, the Omnicom Health structure becomes clear
Advertising
11 hours ago
Jameson Fleming

Following Omnicom’s acquisition of IPG, the Omnicom ...

Employees are still looking for clarity around new policies regarding return-to-office, severance and more.

Netflix to purchase Warner Bros. film and streaming businesses
Media
11 hours ago
Kyle O’Brien

Netflix to purchase Warner Bros. film and streaming ...

The deal looks to be worth over $80 billion, but faces antitrust resistance.

Five agencies vying for Ikea creative account
Advertising
12 hours ago
Charlotte Rawlings

Five agencies vying for Ikea creative account

The review is at the chemistry stage.