upGrad appoints Ankit Khirwal as VP - marketing

upGrad has announced the appointment of Ankit Khirwal as vice president - marketing. Khirwal will lead the marketing efforts across the organisation and his mandate includes brand marketing and public relations, performance marketing, CRM marketing, creative and content marketing.

 

He moves from Pepperfry where he was marketing head.

 

Arjun Mohan, CEO - India, upGrad, said, "We are thrilled to have Ankit onboard. His proven experience in deepening brand presence, expanding the consumer funnel, and scaling up revenue will be invaluable in helping upGrad maintain its rapid growth to meet the strong demand with the expansion of our footprint in international markets and new verticals.”

 

Khirwal said, “I was the first person in my entire family to pursue studies beyond under-graduation. I understand and value the importance of education in life. It is an exciting time to be part of the global online education revolution and it will be a fulfilling experience to take upGrad’s philosophy of LifelongLearning ahead.”

 

He has also worked with RBS International.