Advertising
Campaign India Team
Jul 05, 2012

UPDATED: Exclusive interview with Nigel Bogle on Publicis' BBH acquisition

GLOBAL - Publicis Groupe has acquired the Bartle Bogle Hegarty (BBH) network from founders Nigel Bogle and Sir John Hegarty and their partners, but the agency famous for its black sheep icon and "When the world zigs, zag" mentality will retain its independent streak even as it becomes a wholly owned subsidiary, Bogle told Campaign Asia-Pacific this afternoon.

Nigel Bogle

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Why Shah Rukh Khan still rules India’s brand universe at 60

1 Why Shah Rukh Khan still rules India’s brand universe at 60

ICC World Cup: Where does women’s cricket stand after historic win?

2 ICC World Cup: Where does women’s cricket stand after historic win?

Piyush Pandey dies at 70; the industry mourns a legend

3 Piyush Pandey dies at 70; the industry mourns a legend

QuickAds’ $1.7 million bet: Can AI fix advertising’s 90% failure rate?

4 QuickAds’ $1.7 million bet: Can AI fix advertising’s 90% failure rate?

Agencies must prove ROI, not just impressions

5 Agencies must prove ROI, not just impressions

Bingo! turns ‘Big No’ into its boldest punchline yet

6 Bingo! turns ‘Big No’ into its boldest punchline yet

Blog: How stigmatising Harmanpreet Kaur is hurting Brand India

7 Blog: How stigmatising Harmanpreet Kaur is hurting Brand India

Smriti Mandhana and Mithali Raj are the most liked female cricketers: Hansa Research report

8 Smriti Mandhana and Mithali Raj are the most liked female cricketers: Hansa Research report

NDTV appoints Sucherita Kukreti as Senior Executive Editor and Prime Time Anchor

9 NDTV appoints Sucherita Kukreti as Senior Executive Editor and Prime Time Anchor

Dentsu warns staff of data breach after Merkle hit by cyber 'security incident'

10 Dentsu warns staff of data breach after Merkle hit by cyber 'security incident'

Related Articles

Campaign talks to Sir John Hegarty, Nigel Bogle and Simon Sherwood
Advertising
Nov 19, 2008
Campaign India Team

Campaign talks to Sir John Hegarty, Nigel Bogle and ...

Sir John Hegarty would like to see you. Yes, you
Advertising
Aug 06, 2020
Surekha Ragavan

Sir John Hegarty would like to see you. Yes, you

Maurice Levy and WeWork part ways after three months
Marketing
Apr 16, 2020
Omar Oakes

Maurice Levy and WeWork part ways after three months

Former Publicis CEO Maurice Levy is WeWork's new CMO
Marketing
Nov 25, 2019
Oliver McAteer

Former Publicis CEO Maurice Levy is WeWork's new CMO

Just Published

Clash of the generations
Advertising
3 hours ago
Rutu Mody-Kamdar

Clash of the generations

In Two Minds: With three generations in one office, agency leaders are challenged to design spaces where ambition isn’t one-size-fits-all, but one-size-fits-now.

Marico awards its integrated media mandate to Omnicom Media Group’s PHD India
Advertising
18 hours ago
Campaign India Team

Marico awards its integrated media mandate to ...

Madison Media is the outgoing media partner, after bagging the account in 2019.

Toilet soaps dominate TV advertising in 2025: TAM AdEx
Advertising
22 hours ago
Campaign India Team

Toilet soaps dominate TV advertising in 2025: TAM AdEx

Hindustan Unilever and Reckitt remained the largest spenders, even as muted consumer demand saw FMCG companies tightening their ad budgets.

Coca-Cola reignites AI ad debate with new holiday campaign
Advertising
23 hours ago
Shannon Miller

Coca-Cola reignites AI ad debate with new holiday ...

A new version of the classic ‘Holidays Are Coming’ reinforces the brand’s commitment to generative tech and storytelling.