Landor & Fitch has announced the appointment of Upasana Dua as executive strategy director. She will report to Lulu Raghavan, managing director, Landor & Fitch India.
Dua was working as a marketing and brand advisor in Indonesia, prior to which she was with Y&R.
She joined Landor & Fitch in November last year.
Raghavan, said, “I am thrilled to welcome Upasana to our leadership team in India. She is an industry veteran with over two decades of experience in successfully scaling and launching both global and local brands, and leveraging deep consumer and market insights. Her breadth of strategic capability and extensive experience across geographies, categories and brands is commendable. With Upasana’s appointment, we will be focusing on expanding our strategy capabilities to serve our clients better with our full offer that stretches from branding to experience and digital."
Dua said, “It’s so exciting to be back in India after nearly a decade. And I’m thrilled to have the opportunity to help take the strategy function at Landor & Fitch to its next level. With my experience in marketing and brand building for some of the biggest global brands across India and Southeast Asia, I’m hoping to partner with this most dynamic team to take our clients’ vision and deliver some truly world class brands.”
Dua was working with JWT in India till 2014, before moving to FCB in Indonesia. She has also worked with Saatchi & Saatchi, Lowe Lintas and Bates.