Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to analyse top performing campaigns, content and videos.
The company's 'Engagement Score' rates each piece of content from 0 to 1000 depending on the amount of user interactions. The methodology measures engagement with respect to follower base.
For Campaign India's 'Engagement Meter' feature, we bring you the top 20 pieces of content on Facebook basis the Unmetric Engagement Score.
These are the ones at the top on the basis of shares, from among over a thousand with an engagement score of 1000, from 21 to 31 December 2016.
Nestle India
Shares: 30,043
Likes: 74,975
OPPO India
Shares: 14,762
Likes: 3,65,326
Thums Up india
Shares: 11,475
Likes: 2,45,244
Tripoto
Shares: 10,158
Likes: 15,861
Tripoto
Shares: 8,861
Likes: 29,201
Coca-Cola
Shares: 8,671
Likes: 1,31,977
Car Dekho
Shares: 7,104
Likes: 7,751
Visa
Shares: 5,560
Likes: 7,09,653
Mountain Dew India
Shares: 5,543
Likes: 47,476
Visa
Shares: 5,413
Likes: 7,78,726
Bajaj Pulsar
Shares: 3,327
Likes: 4,60,372
Mango Sip
Shares: 2,922
Likes: 31,528
Good Knight
Shares: 2,481
Likes: 18,649
ASUS India
Shares: 2,317
Likes: 3,18,814
Cadbury Dairy Milk Silk
Shares: 2,249
Likes: 5,27,048
SBI Life Insurance
Shares: 2,224
Likes: 1,59,280
Fanta
Shares: 2,180
Likes: 71,419
Caratlane.com
Shares: 1,780
Likes: 1,68,454
NVIDIA India
Shares: 1,732
Likes: 17,624
Maaza
Shares: 1,634
Likes: 23,281
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