Marketing
Gideon Spanier
Dec 10, 2020

Unilever's Conny Braams on 'purpose-led creativity', e-commerce and in-housing during Covid

Chief digital and marketing officer discusses the rise of brands with purpose in Campaign Connect interview

Braams: became Unilever's top marketer in January 2020

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Adobe launches ad making tool for small businesses

1 Adobe launches ad making tool for small businesses

Kia's Sonet embarks on a journey of uncharted thrill

2 Kia's Sonet embarks on a journey of uncharted thrill

WPP's 'pretty grim' profit warning: stock market analysts react

3 WPP's 'pretty grim' profit warning: stock market analysts react

Rob Reilly at Cannes 2025: Why advertising needs better PR (and even better ideas)

4 Rob Reilly at Cannes 2025: Why advertising needs better PR (and even better ideas)

Scroll-stopping or scroll-past? The 2.5-second ad dilemma

5 Scroll-stopping or scroll-past? The 2.5-second ad dilemma

WPP has appointed Cindy Rose, a senior Microsoft executive, to replace Mark Read as chief executive

6 WPP has appointed Cindy Rose, a senior Microsoft executive, to replace Mark Read as chief executive

Moves and Wins: Week of 30 June

7 Moves and Wins: Week of 30 June

Googlies on Google: A curiosity-driven game for search

8 Googlies on Google: A curiosity-driven game for search

Green isn’t a colour — it’s a claim you prove

9 Green isn’t a colour — it’s a claim you prove

Eknath Shinde's message to advertising, marketing and media professionals

10 Eknath Shinde's message to advertising, marketing and media professionals

Related Articles

Unilever’s Conny Braams: ‘Trust not crypto’ should be currency of Web3
Advertising
Apr 11, 2022
Ben Bold

Unilever’s Conny Braams: ‘Trust not crypto’ should ...

Cannes Lions 2023: ‘Focus on purpose even though it has lost sexiness’
Marketing
Jun 21, 2023
Raahil Chopra

Cannes Lions 2023: ‘Focus on purpose even though it ...

Cannes Lions 2021: The three marketing commandments – Get real, be good, be unmissable
Marketing
Jun 24, 2021
Eularie Saldanha

Cannes Lions 2021: The three marketing commandments ...

Aline Santos to leave Unilever
Marketing
Feb 22, 2024
Charlotte Rawlings

Aline Santos to leave Unilever

Just Published

Huella’s AIgnite promises to turbocharge open web creativity
Advertising
6 hours ago
Campaign India Team

Huella’s AIgnite promises to turbocharge open web ...

The new ad intelligence platform claims to turn one creative into thousands of ad variations, blending native engagement with display scale — powered by AI.

McDonald's bets on boba, Bollywood and bold branding
The Work
11 hours ago
Campaign India Team

McDonald's bets on boba, Bollywood and bold branding

Ranveer Singh stars in McDonald’s India’s latest ‘Famous Orders’ spin, adding desi drama to a global celebrity-led menu format.

Memes eat ad budgets for breakfast
Marketing
11 hours ago
Himanshu Singla

Memes eat ad budgets for breakfast

As brands chase relevance, Idiotic Media’s CEO and co-founder explains why memes deliver punchy, platform-native content that’s cheap, viral, and built for Gen Z’s scroll-happy thumbs.