Sara Spary
Dec 03, 2015

Unilever appoints new CMO following Marc Mathieu's departure

Aline Santos, who takes over as SVP global marketing, has been with the FMCG company for 25 years

Unilever appoints new CMO following Marc Mathieu's departure

Unilever has appointed Aline Santos as SVP global marketing, she replaced Marc Mathieu who left in June to join Samsung.

Santos, who has already taken over the role, has worked at the FMCG giant for 25 years, most recently as global SVP for its laundry brands based in Brazil. 
 
She is, a spokesperson claimed, one of Unilever’s "most talented marketers" and has played a key role developing the Dove Beauty campaign. Santos also created the Dirt is Good campaign for its Persil , OMO and Surf brands.
 
In her new role she will lead the creative development of the global brands portfolio, the global marketing innovation process, the marketing capabilities team and the Unilever brand. She will also work on scaling up start-ups through Unilever Foundry.
 
High profile marketer Marc Mathieu departed Unilever to join Samsung, where he replaced Todd Pendleton. 
 
During his career in FMCG he was credited with spreading the philosophy of "more magic, less logic" across the business.
Source:
Campaign India

Related Articles

Just Published

17 hours ago

Adobe’s APAC CMO: ‘There is a balance between ...

Duncan Egan weighs-in on how much AI should be relied upon and how much B2B marketing is changing, in his own role as a marketer to marketers.

17 hours ago

When the pavement becomes a cancer ward

A gut-punching film from St. Jude India spotlights how unsafe shelter, not treatment, threatens young cancer patients’ survival in metro cities.

18 hours ago

Theblurr bets big on AI to redraw agency rules

The newly-launched AI-native marketing agency promises faster pods, sharper outcomes and no more media-creative silos—or excuses.

19 hours ago

What makes a 'new-age agency' in 2025? Not hype

Speed, soul, and strategy now define creative partnerships—because in today’s feed-fuelled world, relevance fades faster than your next scroll, says Vamos Digital founder.