Advertising Marketing Opinion
Harshit Jain
Nov 05, 2024

Understanding the nudge-sludge dynamic in marketing

Strategic marketing calls for purposeful messaging and 'nudging', shifting from quantity to quality, says Doceree's founder and global CEO.

From irrelevant website ad banners and mobile app pop-ups to video ads, advertisers are fighting for ever-diminishing audience attention. Source: Pexels

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