consumer behaviour
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Indian consumers push food brands toward health, tech and sustainability
While reputation continues to matter, PwC's report notes that traditional brand equity drivers now rank lower than product-led differentiation.
Predictive AI: From guesswork to game-changer in marketing
Brands and agencies are shifting from reactive to proactive strategies, leveraging AI to anticipate customer needs while navigating ethical and technical challenges.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
What makes a 'new-age agency' in 2025? Not hype
Speed, soul, and strategy now define creative partnerships—because in today’s feed-fuelled world, relevance fades faster than your next scroll, says Vamos Digital founder.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Is your brand ready to ride the social search wave?
With over-dependence on search engines becoming passé, brands that embrace social discovery will reap future rewards, says GALE India president.
Neuromarketing: Game-changer or gimmick for Indian brands?
As Indian marketers flirt with neuromarketing, some brands dive deep while others tread cautiously. Is this the next big frontier or just a fleeting trend?
Augmented reality: Merging imagination with retail innovation
Great Lakes Institute of Management's research chairperson explains how the tech is revolutionising marketing with immersive experiences, blending sensory thrills and efficiency to reshape consumer behaviour and brand loyalty.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
