UK’s APA eyes India opportunity

Steve Davies (pictured), chief executive of UK’s APA (Advertising Producers’ Association) is the man at the helm of the organisation’s delegation to India. Davies' visit is focused on exploring the opportunities in this market.

APA is a UK-based trade body for production companies, post production and VFX and editing companies. A delegation comprising representatives from member companies is in India to explore partnership opportunities with Indian production companies and advertising agencies. 

Talking about some of the key objectives of their India visit, Davies said, “APA was set up in 1978 and has been quite actively supporting the development of the industry in UK. Today, the APA helps provide a framework within which members can manage their key business relationships. Moreover, the standard production agreement is the basis on which production companies are engaged by advertising agencies.” 

He further added, “One of our objectives at APA is to make inroads into new markets for member companies, and India is a natural progression for us. Following our successful forays into the Japanese and Chinese markets, we are exploring opportunities to work with Indian companies. Hopefully, after this trip to India, we will have a much better understanding of the Indian market and help our member agencies plan their associations with the Indian companies,” explained Davies.  

APA is also exploring an opportunity to organise a forum in India to share insights among member companies from UK with their Indian counterparts in November 2011.  

Along with Davies, the delegation comprises of Nicki Masterson, global marketing and PR director, APA, Colin Smith (Eclectic), Matt Minor (Independent Films), Tim Katz (Knucklehead), Debbie Turner (MJZ), Karan Singh (Prime Focus), Kai Hsiung and John Payne (RSA Films) and Joce Capper (Rushes).