Ujjivan Financial Services has appointed DDB Mudra to handle its integrated communications following a multi-agency pitch.
The company, which started operations in Bengaluru in 2005, is looking to transition into a small finance bank (SFB). It was one of 10 applicants to be granted in-principle approval by the RBI for the same last year.
Vijay Balakrishnan, chief marketing officer, Ujjivan Financial Services, said, “After a very intense and hard fought competitive pitch lasting over two months, which saw India’s finest advertising agencies vying for the account, we are absolutely thrilled to have DDB Mudra on board as our integrated communications partner. DDB Mudra’s past track record of creating powerful Indian brands from scratch and their powerful integrated advertising and marketing services offerings coupled with DDB’s global brand building repertoire will help Ujjivan create a distinct and stand out brand identity in the competitive SFB space."
The agency's Bengaluru office will handle the business, led by Sujay Ghosh, EVP and business partner, DDB Mudra South and East.
Madhukar Kamath, group CEO and MD, DDB Mudra Group, said, “The Ujjivan Financial Services pitch process was perfect. Not just exciting, but professionally conducted. The interaction with Mr. Samit Ghosh and his leadership team were truly insightful and educational. My colleagues and I, are truly excited. The partnership will be one to cherish.”
Ranji Cherian, president, DDB Mudra South and East, added, “We are extremely privileged to be chosen by Ujjivan Financial Services as their integrated communications partner. To us this is both exciting and challenging. We will leverage all our strengths as a group to build a dominant position for the brand in the marketplace. We look forward to working closely as a team.”