Digitas India has won the digital marketing mandate for udChalo. The agency’s Mumbai office will handle the account.
udChalo is a part of Upcurve Business Services. It was founded in 2012 by Ravi Kumar and Varun Jain with an aim to create a platform that helps the Indian defence personnel and their dependents travel with ease.
Digitas will promote and manage the travel and holiday needs of India’s armed forces and their families via udChalo.
Vikash Tripathi, VP - marketing, udChalo, said, "We were looking for a partner who can understand the dynamic digital landscape and nuances of our niche target audience. Digitas team came up with an approach that connected well with our brand's requirements in the current context. It is my pleasure to extend a cheerful welcome to the team and we look forward to working closely with them as we take the next leap into our exciting brand journey."
Varun Jain, founder and CEO, Upcurve Business Services, added, “We put the convenience of our Armed Forces customers at the center of our approach. We are happy to partner with Digitas and the Publicis Group and are confident about meeting our milestones together as a team.”
Sonia Khurana, COO, Digitas India, said, “We are absolutely thrilled and honoured to partner with udChalo. It wasn't just udChalo's unique product promise (in a very competitive category) that got us excited; it was also the invigorating discussions we had with the udChalo team during the pitch phase. We look forward to creating work that delivers value at every stage of the customer journey for udChalo.”
Bharatesh Salian, SVP – West, Digitas India, added, “UdChalo’s unique offering based on the intent of solving travel problems for the armed forces is what excited us. This motivated and inspired us to think differently and simplify every communication touchpoint for the consumer. We are naturally excited with this partnership and look forward to doing work that can deliver value to the consumer, and also be a part of UdChalo’s growth story.”
udChalo is registered under the Ministry of Corporate Affairs (MCA), Govt of India and approved by IATA.