Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
More than 60% of Twitter users stop using the social networking site one month after signing up for the service, says new research from Nielsen online.In no small part to celebrity exposure and media coverage, use of Twitter continues to skyrocket, growing more than 100% since March, but new research shows the microblogging website is having trouble convincing users to stick around.Data from Nielsen Online found that Twitter has a "retention rate" of about 40%, meaning four in 10 users will continue to use the site from one month to the next.
Contact Customer Support at
[email protected]
or call+91 22 69489600
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
IPO-bound Lenskart has launched a new brand christened ‘B by Lenskart Smartglasses’
Gaming company Nazara Technologies has launched a refreshed new brand identity.
A global paper from Havas Red shows how audiences are tuning out brand experiences that feel overly familiar or formulaic and what works instead.
In an AI-driven industry, FCB's Dheeraj Sinha sees vulnerability in middle-layer jobs, but says the real dividing line is not between juniors and seniors, but between those who evolve and those who don’t.