Campaign India Team
May 01, 2009

Twitter users abandon website after one month

More than 60% of Twitter users stop using the social networking site one month after signing up for the service, says new research from Nielsen online.In no small part to celebrity exposure and media coverage, use of Twitter continues to skyrocket, growing more than 100% since March, but new research shows the microblogging website is having trouble convincing users to stick around.Data from Nielsen Online found that Twitter has a "retention rate" of about 40%, meaning four in 10 users will continue to use the site from one month to the next.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Related Articles

Just Published

5 hours ago

MRUCI greenlights readership survey pilot amid ...

Vikram Sakhuja is elected as the non-profit’s chairman, Dhruba Mukherjee named vice-chairman

6 hours ago

Travel signals redefined as India becomes advertiser...

Unpromptd joins forces with Agoda to pitch travel intent as a premium proxy for consumer demand, pushing brands to rethink digital spends.

7 hours ago

Indian consumers tilt toward homegrown brands as ...

58% of consumers favour local or small businesses in a Rukam Capital report, with 76% valuing authentic communication and innovative solutions addressing everyday needs.

7 hours ago

Romance, rings and a remix: Indriya flips the script

Indriya’s festive campaign with Aditi Rao Hydari and Siddharth blends intimacy, jewellery and a reimagined classic, rethinking how brands frame modern romance.