The idea is to reach the millions of users who have not signed up with Twitter, but see tweets embedded on news sites and apps, according to the Wall Street Journal.
It could also boost ad revenue for Twitter, which is looking to prove there is an appetite for its content beyond its official user base.
Twitter reportedly laid down its plans to media agencies attending CES 2015 in Las Vegas, citing ESPN and Flipboard as potential partners, though neither are confirmed.
The company also revealed plans to boost video content, encouraging users and advertisers to upload video to Twitter directly, rather than linking off to third-party sites such as YouTube.
It also plans to introduce video auto-play, similar to the way videos automatically start playing on the Facebook newsfeed.
According to the Wall Street Journal, video viewers on Twitter will see previews of related video content.
Twitter has not responded to a request for comment.
(This article first appeared on MarketingMagazine.com)