Twitter elevates Rishabh Sharma

Was head, Twitter Next India

Oct 11, 2022 11:24:00 AM | Article | Campaign India Team

Twitter has announced the elevation of Rishabh Sharma as head of core business for Twitter Next APAC. 
 
He will work with brands and businesses across the APAC region, with a focus on integrating the teams’ capabilities and the strategies of brands across markets into one holistic offering. 
 
The micro-blogging site aims to further strengthen and boost the growth of its APAC market with this elevation. 
 
Prior to this, Sharma was head, Twitter Next, India. 
 
Daniela Bogoricin, director, Twitter Next, APAC, said, “The APAC region is diverse and full of possibilities. Through our work with brands in the region, we’ve realised that some similarities run deep and brands across markets can learn from each other. The core business hub led by Rishabh plays an important role in working with global brands holistically in the region, with a keen focus on applying ideas and strategies while always respecting the cultural nuances of each country. With Rishabh’s appointment, we want to strengthen the collective potential of our teams in APAC, forging Twitter Next as a powerhouse of the creative hub that helps global and local brands leverage human insight to communicate with cultural nuance, relevance, and stay ahead of the technological curve.”
 
Sharma said, “I am thrilled and honoured to lead the creative and wonderful core business, Twitter Next, the team across APAC. We will continue to help brands combine their purpose with the right strategy to create human-centric ideas worth talking about.”