Turner International has appointed Vivek Bahl as chief content officer for India. Based in Turner’s Mumbai office, Bahl will oversee the content strategy and development for Turner’s portfolio of entertainment brands in India including Imagine TV, Cartoon Network, POGO and WB. Bahl will join Turner on 1 November 2011.
In this newly created position, Bahl will be responsible for all aspects of Turner’s entertainment content and oversee the acquisition, development, production, program scheduling and operations supported by Turner’s content teams across each brand. He will report to Mark Eyers, chief content officer, Turner Broadcasting System Asia Pacific Inc.
On the appointment, Eyers said, “Turner is a content-focused company at heart and our significant investments in recent years have ensured a robust portfolio of entertainment brands.India remains a priority market for Turner and the addition of this senior strategic role will further our commitment to the media and entertainment industry here. I am delighted to welcome Vivek, an influential industry veteran, to the Turner family and look forward to working with him to deliver even more hit properties across the TV, digital and mobile space.”
Bahl has over 25 years of experience in television, films and advertising in various roles of creating, writing, programming, producing and directing entertainment content. Prior to his appointment with Turner, he was executive creative director for Star Network of channels, co-produced the series 'Navya' for Star Plus and has also worked with Mahuaa Network in a consulting role to set up their new regional channels.