Every Diwali is a nightmare for pets. If you are a dog lover, you would have spotted the palpitations that every dog undergoes when noise levels are at an all time high from firecrackers and elsewhere.
This Diwali, Tonic Worldwide in association with Sony Mix and an NGO, Animals Matter to Me (AMTM) decided to focus on the problem.
“With the insight that music has healing powers, we came about with this solution of specially composed music for our furry friends” said Unmisha Bhatt, chief strategy officer at Tonic Worldwide. “This campaign is a great example of how good intent, music, insights and technology can come together to create magic. The power of digital will be used to make this music accessible to anyone and everyone who cares about dogs and this cause,” Unmisha added.
Like every person, even dogs would have different tastes in music, but when the music was tested among 150 dogs at the rehab centre of AMTM, the overall impact has been encouraging.
Hopefully, the day shall come when animal lovers can truly say, "Diwali is music to my dog's ears".