Triller India appoints TikTok's Raj Mishra as head of operations
Mishra has joined the photo and video sharing app as country manager and head of operations
Aug 24, 2020 09:53:00 AM | Article | Campaign India Team Share -
Triller, the US-based photo and video sharing app, has announced the appointment of Raj Mishra as country manager and head of operations for India.
Mishra moves from TikTok where he was country manager. He was ByteDance's first employee in India.
Mike Lu, CEO, Triller, said, “We are thrilled to have Raj join our team and head the India operations. His valuable experience of working in the creators’ app space in India is a definite advantage for us and we are keen to explore his expertise to help us scale heights in the Indian ecosystem. His vast skill set and glocal understanding of Triller was deeply exciting to us and we are confident of his abilities to further accelerate Triller’s growth trajectory in India to become the topmost app of choice for artists all across the country.”
Mishra said, “The opportunity that Triller offers to artists is incredible and the significant milestones that the app has managed to make in such a short period with zero marketing spends, indicate its massive growth potential in India. With the world’s second-largest internet market consumer base, India’s artists and creators have found a safe space for creative expression in Triller and a democratic stage to reach out to a global audience. I am incredibly honored to be taking over the mantle in India and amplifying Triller’s presence in the country. My key purpose is to provide value to the community by strategically driving Triller as the go-to platform for millions to showcase and distribute their talent derivatives while building their social currencies”.