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Tribal DDB India has brought Max Hegerman on board as its new president. Hegerman will be based out of Mumbai and will oversee Tribal DDB India’s operations across five cities. This includes Mumbai, Delhi, Bangalore, Chennai and Ahmedabad. Hegerman was earlier regional managing director of TBWA’s Media Arts Lab in Beijing and managed the regional marketing needs of Apple in China.
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.