Tribal DDB India has brought Max Hegerman on board as its new president. Hegerman will be based out of Mumbai and will oversee Tribal DDB India’s operations across five cities. This includes Mumbai, Delhi, Bangalore, Chennai and Ahmedabad. Hegerman was earlier regional managing director of TBWA’s Media Arts Lab in Beijing and managed the regional marketing needs of Apple in China.
Madhukar Kamath, MD and CEO, Mudra Group said, “Max brings with him a unique skill set combining experience on global brands, exposure to various markets worldwide and expertise in the digital space. Tribal DDB Worldwide has been at the cutting edge of creativity and brand building over the last few years. Our ambition for Tribal DDB India is to add to the brand’s formidable global reputation and help our clients here find new and better ways of engaging their consumers. Max joining us also a true testament to the fact that India is one of the most exciting challenging advertising environments anywhere in the world.”
Max brings with him 18 years of solid leadership and experience on varied world class brands such as Nike, Apple, Volvo, BMW, Land Rover and Oakley. Max began his career in 1990 with Hal Riney & Partners in San Francisco.