Tribal DDB bags digital mandate of Marico’s Set Wet

Marico has appointed Tribal DDB India to handle the digital duties of its personal care brand Set Wet. The agency bagged the business following a multi-agency pitch.

On the win, Venkat Mallik, president, Tribal DDB and Rapp India, said, "Its fantastic to get to work with the team at Marico. Set Wet operates in highly cluttered categories, and it is important to create an exciting and clutter breaking creative solution. We are eagerly looking forward to launch a series of break-through digital initiatives and creative units."

The Set Wet range of products comprises of deodorants, hair styling products such as hair cream and hair gels, and spray talc.