Tribal DDB bags digital duties for Danone Narang’s B’lue

Tribal DDB India, a part of the DDB Mudra Group, has won the digital duties of Danone Narang Beverages’ water-based restorative beverage brand B’lue. A DDB Mudra statement said Tribal DDB won the account after a multi-agency pitch.

Venkat Mallik, president, Rapp and Tribal DDB India, said, “We are delighted to be working with Danone Narang Beverages on their new  drink - B’lue. B’lue is representative of the kind of new age products that are most suited to today's lifestyles where functionality, taste and health need to co-exist. The target group for a brand like B’lue is likely to be very digital savvy and we expect digital's role in building the brand to be very crucial. We look forward to creating highly innovative digital solutions for the launch of this brand.”

In August this year, Scarecrow Communications ran a digital initiative for B’lue, an account the agency had bagged creative duties for a month earlier.