Trends and Mirchi launch ‘Tumne Maari Entry’ wedding season campaign

Fashion destination Trends has partnered with Mirchi, the multi-format music and entertainment brand, to launch a wedding season initiative titled ‘Tumne Maari Entry (You have made an entry)’. Unlike conventional wedding campaigns that focus on bridal fashion, this initiative highlights attendees and their role in shaping the style narrative of the season. It encourages guests to present themselves confidently and make an impactful entry at wedding events.

The campaign is active across 16 markets including Bangalore, Mumbai, Chandigarh, Hyderabad, Kolkata, Pune, Jaipur, Ahmedabad, Surat, Jodhpur, Baroda, Patna, Rajkot, Nagpur, Indore and Delhi. It invites women to create distinctive and theatrical wedding entries, reflecting the rising cultural focus on individuality at social functions. The aim is to broaden the traditional spotlight and recognise the influence of guests who contribute to the overall visual and social experience of weddings.

A contest forms the core of the campaign, with one selected participant receiving a curated wedding entry experience executed by Mirchi. The package includes occasion wear styling, a limousine arrival, a red-carpet segment, a staged production element and an INR 1,00,000 shopping voucher from Trends.

Participation involves two steps. Customers must visit a Trends store, purchase from the occasion wear range and receive an instant INR 501 discount on shopping valued at INR 2499. They then create an Instagram Reel demonstrating their concept for a noteworthy wedding entry, whether through choreography, dialogue or styling. Entries are submitted by tagging both Mirchi and Trends.

The campaign features RJ Naved, whose content across radio, Instagram and digital platforms supports visibility through narrative-led humour and short-format sketches.

‘Tumne Maari Entry’ combines fashion, entertainment and social media engagement to present a contemporary take on wedding culture by shifting focus toward the guest experience.