Touchstone LC partners with Team Pumpkin to accelerate digital and performance marketing

Touchstone LC has selected Team Pumpkin as its digital and performance marketing partner in India. The collaboration focuses on elevating the company’s digital presence through targeted performance campaigns, analytics-led insights and conversion-focused strategies. The mandate aims to expand qualified lead acquisition and enhance engagement for Touchstone LC’s multilingual eLearning and ABM solutions.

Team Pumpkin will manage paid media planning, campaign orchestration and hyper-targeted audience activation. Its remit includes optimising ROI across high-impact digital channels to reach learning and development leaders, HR professionals and decision-makers across enterprise, healthcare, BFSI and manufacturing sectors. The agency will use performance-led frameworks to position Touchstone LC’s offerings among organisations seeking structured, tech-enabled workforce capability development.

Touchstone LC’s objective is to strengthen its reach while supporting businesses in areas such as compliance training, onboarding and workforce capability building. The company operates with a mission to help organisations create industry-ready talent through analytics-driven, localised learning solutions. Its portfolio spans more than 60 languages, immersive AR and VR experiences and microlearning formats designed to improve retention and performance.

Vinod Chithambaran, EVP – learning products and Asia Pacific sales at Touchstone LC, said the company aims to help organisations future-proof their workforce through innovative solutions and measurable outcomes. He added that Team Pumpkin’s combination of creativity, performance analytics and sector expertise makes the agency well suited to support Touchstone LC’s growth plans. Chithambaran said the partnership is expected to accelerate outreach and strengthen visibility among HR and business leaders.

Swati Nathani, co-founder, Team Pumpkin, said Touchstone LC is setting new benchmarks in digital learning and workforce transformation. She noted that the agency looks forward to delivering measurable results and increasing Touchstone LC’s influence among enterprise clients seeking effective compliance and learning solutions.

Founded in 2012, Team Pumpkin has built a reputation for ROI-focused digital campaigns and cross-sector performance expertise. The agency will manage the Touchstone LC account from its Gurugram office, applying its capabilities in performance marketing, content and media strategy to drive measurable outcomes.

The partnership reflects growing demand for specialised digital learning solutions across regulated and multilingual industries. As organisations continue to prioritise capability development and compliance training, Touchstone LC aims to position its offerings more prominently within India’s enterprise landscape. Team Pumpkin’s role will be to support this objective with data-led digital engagement and performance optimisation.