Top-level changes are taking place at ZenithOptimedia. The agency has roped in Dnyanada Chaudhari as managing partner along with Prasanna Kulkarni, as chief creative officer. Exits from the agency include CEO, Satyajit Sen and managing partner, Navin Khemka.
Anupriya Acharya, group CEO, ZenithOptimedia Group, said, "After putting in eight years with ZenithOptimedia, Satya has decided to embrace a new challenge. We thank him for all his contributions to ZO and wish him all the very best."
On Khemka's exit, she said, "ZOG thanks him also for his contributions and wishes him well in his next assignment."
Chaudhari has joined the agency today and will be based out of Gurgaon. She joins the agency from Madison, where she was COO. This is her second stint with the agency and she's also worked with Lodestar in a career spanning 18 years.
Chaudhari said, "I am excited to be back and strongly believe in ZenithOptimedia’s Live ROI principle and am very keen on partnering marketing teams to not just look at efficiencies but to also strategically leverage alliances to drive thought leadership and brand ROI."
On her appointment, Acharya said, "Dnyanada brings with her the exact expertise needed for this role. Her diverse background across strategy, buying and media management as well as experience with large scale businesses, is especially suited to create and refresh our trading architecture and execution across all media including TV, print, radio, digital, OOH, experiential and other specialist services."
Prasanna Kulkarni will be based in Mumbai and will be in-charge of creative and content marketing solutions across ZenithOptimedia, Performics, Resultrix and Newcast. He joins the agency from JWT, where he was ECD, digital. He has also worked with Rediff.com and OgilvyOne in a career spanning 16 years.
Kulkarni said, “Great opportunity to work across the focus groups like performance based marketing, content led communication solutions, and integrated campaigns with ZenithOptimedia and its divisions, extremely glad to be part of such multidisciplinary team at ZOG. I look forward to taking the organisation’s creative capabilities to the next level by elevating the bar for innovative content. I am confident we are on our way to making ZenithOptimedia, Performics, Resultrix and Newcast a stimulating place for creatives and patrons alike.”
On the appointment, Acharya said, "Increasingly we are finding our client requiring creative content solutions across not only online but even on integrated campaigns. Prasanna's role is towards driving competitive edge in our product through superior integration of creative and content solutions. In fact as we move ahead, we will be looking at getting more and more diversified talent on board."