Too Yumm has appointed Kinnect to handle its digital media mandate post a multi-agency pitch.
Too Yumm is from the house of Guiltfree Industries, the FMCG division of the RP-Sanjiv Goenka Group.
The agency will manage the brand's social media marketing, online reputation management, and influencer outreach requirements.
Rajeev Khandelwal, CEO – Guiltfree Industries, RP-SG FMCG, said, “We are looking forward to step-changing consumer engagement and conversations with our iconic brand Too Yumm. Today consumers demand a meaningful relationship with their brands and digital offers us the way to do this. With the all-round digital capabilities of team Kinnect we are excited to partner with them on our journey on building meaningful consumer engagement.”
Rohan Mehta, CEO, Kinnect, said, “We are excited to partner with such a dynamic brand and at a time when the snacking industry is poised for significant growth. This is a great opportunity for us to put forward our strategic thinking and integrated solutions to drive ROI for the brand's media investments. Establishing a unique positioning and tonality for the brand on digital, we endeavour to create truly path-breaking digital experiences for its consumers.”
Too Yumm was launched in 2017 with Virat Kohli as brand ambassador.