TOI continues to top IRS

The Times of India leads the list of the top 10 English dailies according to the data released by The Media Research Users’ Council (MRUC) for the Indian Readership Survey (IRS) 2008 Round 1. TOI’s total readership is 136 lakh. The Hindustan Times is next on the list with a readership of 63 lakh. The Hindu follows with a readership of 56 lakh. The Telegraph and Deccan Chronicle have readership of 30 lakh each. The Economic Times shares the sixth position with The New Indian Express with a readership of 20 lakh. MiD- Day follows with a readership of 18 lakh. Mumbai Mirror has a readership of 16 lakh, while DNA has a readership of 13 lakh.
 

Amongst the Hindi dailies, Dainik Jagran leads the pack with a readership of 566 lakh. Dainik Bhaskar is at number 2 with a readership of 319 lakh. It is followed by Amar Ujala with a readership of 296 lakh. While Hindustan has a readership of 252 lakh, Rajasthan Patrika has a readership of 137 lakh.
 

In the overall magazine section, Hindi magazine Saras Salil tops the chart with a total readership of 98 lakh. It is followed by Hindi magazine Grih Shobha which has a readership of 76 lakh. Tamil magazines Kumudam and Kumgumam have a readership of 74 lakh each. These are followed by India Today (English) with a total readership of 69 lakh.

The data released by MRUC has been bifurcated according to the periodicity of the magazines. Amongst the weeklies, Tamil magazine Kumgumam leads with a readership of 74 lakh. India Today English has a readership of 69 lakh and India today Hindi has a readership of 67 lakh. Tamil magazines Ananda Vikatan and Junior Vikatan have a readership of 56 lakh and 36 lakh respectively.

Saras Salil is at number one position in the top ten fortnightlies list. It is followed by Malyalam publication Vanitha with a readership of 60 lakh. Champak (Hindi) has a readership of 41 lakh and Sarita is at 37 lakh. Tamil publication Aval Vikatan is at number 5 with a total readership of 22 lakh.

Among the top 10 monthlies, Grih Shobha tops the list. Meri Saheli (Hindi) has a readership of 59 lakh. Hindi magazines Cricket Samrat and Grehlakshmi have readership of 52 lakh and 49 lakh respectively. Readers Digest is at number 5.