To The New acquires social media analytics company ThoughtBuzz

Digital services network  To The New (TTN) has acquired ThoughtBuzz, a social media analytics company with presence in India and South East Asia.

The acquisition will allow TTN to integrate social media analytics into its digital services portfolio it said in a statement. ThoughtBuzz provides social media intelligence services to track public content on social media networks, to help marketers make informed decisions based on customers’ perceptions about the brand and its competitors.

On the acquisition Puneet Johar, MD, TTN, said, “We have drawn up plans to invest and scale up ThoughtBuzz and integrate it with our current offerings to clients.”

Anshul Jain, CTO and founder, and Ashok Patro, co‐founder and COO, ThoughtBuzz, will join the management team at TTN.

“TTN shares our zeal for innovation and tapping the infinite potential of the digital space. With TTN’s expertise in digital services and ThoughtBuzz’s analytical capability, we are confident that we will be able to provide innovative and smart digital solutions to meet end‐to‐end needs of the customers and clients,” said Patro.

This is the second acquisition by TTN in 2013, after Techsailor. Earlier this year, TTN had announced its intent to invest US$ 13 million in Indian operations over three years and US$ 10 million to grow its footprint in the South East Asian region.