Titus Upputuru returns to Dentsu Marcom; joins as ECD

The Dentsu India Group has announced the appointment of Titus Upputuru as executive creative director, Dentsu Marcom. In his new role, he will lead the Agency’s creative efforts on Honda (cars and bikes), Sharp and other new businesses. Based out of Delhi, Upputuru will report in to Hiroshi Omata, chief operating officer, Dentsu Marcom.

Prior to this, he was executive creative director at Saatchi & Saatchi where he worked on brands such as Harley Davidson and Ranbaxy. With this assignment Titus returns to Dentsu. In 2009, he had joined Dentsu Marcom as creative head, after quitting Ogilvy.

Welcoming him on board, Omata said, “I am personally and professionally delighted to have Titus back as part of Dentsu Marcom. Given the depth and width of his brand building experience, we see him as an indispensible component in our game plan of bringing ‘The Dentsu Way’ to India. Having him on board our new journey as the Dentsu India Group is an exciting prospect and I see us working wonders together.”

On joining Dentsu, Upputuru said, “Primarily, I am happy about joining Dentsu. I am at complete peace that my God is going with me. I like Dentsu's sincerity, passion and humility. The headquarters at Shiodome, Tokyo created quite an impression on my mind when I visited it in my earlier stint. I had enjoyed working on Honda and the visit to the museum of Soichiro Honda was amazing. My talks with the lead team at Dentsu Marcom have been wonderful and we are looking ahead at the future.”

Upputuru started his 15-year career with Madhyam DMB&B (now, Publicis India) and has worked with Trikaya Grey (now Grey Worldwide), TBWA Anthem (now TBWA India), Delhi based Ushak Kaal and Ogilvy & Mather India. His brand expertise includes campaigns for Afghan Telecom, the Hutch Delhi Marathon, Sprite (Seedhi Baat No Bakwaas), Kinley (Boond Boond Mein Vishwas), Kentucky Fried Chicken (especially, Institute of Lickonomics), Fanta, Grasim Suitings, WWF and Dabur to name a few.