Watches, jewellery and eyewear manufacturer and retailer Titan Industries Limited has unveiled a new corporate identity (name and logo) to mark its completing 25 years. It will now be known as Titan Company Limited.
The new logo (described as ‘Titan Star’) conveys ‘the company’s commitment to drive innovation, nurture talent, create value and delight consumers by maintaining highest global standards’, informed an official statement.
The new identity has been designed by Ray+Kesavan I The Brand Union Bengaluru.
Bhaskar Bhat, managing director, Titan Company Limited, said, “We have completed 25 years as a company and this is a good time to plan for the next phase in our journey. We were born as a single-product, single-brand company but today we have many businesses and many brands. In this age, the role of the company behind brands becomes significant as consumers want to buy from, investors want to invest in and employees want to work for a company that they trust and respect.”
“We wanted to create a strong platform and identity for the company to help us communicate effectively with our many stakeholders. To achieve this objective and more closely reflect the lifestyle segments we operate in, we have changed our name to the Titan Company,” he added.
The new corporate identity is expected to be rolled out across formats shortly.