Times Television Network has announced the launch of a new channel that will air movies from Hollywood. Called ‘MOVIES NOW’, the channel will be available across analog, digital cable and DTH platforms throughout the population strata of more than 1 million towns in India, and is aimed at the urban Indian audience.
Speaking on the launch of the channel, Vineet Jain, managing director, Bennett Coleman & Company Limited, said, “Times Television Network brings yet another uniquely positioned TV channel to urban India, MOVIES NOW. MOVIES NOW will give its viewers a whole new experience with stunning pictures in 1080i and awesome 5.1 surround sound. Viewers will get to watch the best of ‘Hollywood in HD’ for the first time in India.”
MOVIES NOW is part of Zoom Entertainment Network Ltd., the entertainment arm of Times Television Network.