Times Network has forayed into the Hindi business news genre, with the launch of ET Now Swadesh.
The channel will launch on 4 October 2021.
Building on the proposition of ‘Badho Desh Ke Saath’ (rise with the nation), it is the network’s second Hindi news offering and will be operated by a team of financial and business journalists.
To capture the brand genesis, it will release a brand film across the network’s channels and its social media platforms on the day of its launch.
ET Now Swadesh will cater to the likes of entrepreneurs, traders, corporates and educate viewers with financial knowledge, presenting an analysis of India’s economic landscape.
The channel will also bring a slew of other content to aid viewers with detailed analysis and perspectives on stocks and commodities, investment opportunities and personalised portfolio recommendations, among others.
MK Anand, MD and CEO, Times Network, said, “ET Now has been committed to India’s growth story for over a decade and we are now thrilled to launch our maiden Hindi business news channel, ET Now Swadesh, which not only presents a distinct proposition in the Hindi business news category but further fuels our mission to help every Indian rise with India. While the pandemic presented unprecedented challenges worldwide, it has undoubtedly been an agent of radical change, to rethink and reimagine businesses and lives. New streams including digital services and payments, financial and investment tools have emerged as the definitive factors that will pave the path to progress. With an unwavering faith in India, ET Now Swadesh with its mission, 'Badho Desh Ke Saath', will pioneer a new revolution of financial empowerment and progress for crores of Hindi speaking viewers. I am confident that our new offering will resonate with our viewers, fulfilling their dreams and aspirations to Rise with India.”