Campaign India Team
Sep 29, 2023

Times Internet's Cricbuzz and Willow TV bag BCCI rights in four markets

Bags the rights from September 2023 to March 2028

Times Internet's Cricbuzz and Willow TV bag BCCI rights in four markets
Times Internet has bagged the broadcast rights for BCCI's home matches from September 2023 to March 2028. The deal will include broadcast in North America, the Middle East and South East Asia.
In North America (USA and Canada), Willow TV will broadcast the games.
In the Middle East, Times Internet will follow its partnership with Noon, Etisalat, and Cricbuzz. This will continue for BCCI's bilateral home series.
In Southeast Asia, the broadcast will happen through Cricbuzz. 
Satyan Gajwani, vice chairperson, Times Internet, said, “We are proud to partner with the BCCI again. Willow TV has a longstanding position as the home of cricket in the US. With our foray into the Middle East, I’m confident that Cricbuzz and The Times of India Group will be able to bring a best-in-class consumer viewing experience to more cricket fans around the world.”
Campaign India

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