Tilt Brand Solutions has appointed Mandar Gore as senior director – strategy. Gore moves from Sideways Consulting where he was lead strategy consultant. He will report to Paul Dueman, chief strategy officer, Tilt.
Paul said, "We are really excited to have Mandar lead and drive 'full-brained thinking' at Tilt – the philosophy and approach that drives strategic planning at Tilt. The expertise that he brings on board, especially on culture and consumption anthropology, coupled with his rich experience on brand communication strategy and design thinking adds further heft to our strategy team. Strategists at Tilt across digital, data, social, search, ORM, brand building and comms planning will all now be led by Mandar.”
Gore said, “I am thrilled to be part of, and further contribute to what the strategy team at Tilt is doing. I am a big believer in Tilt's FBT framework, and what it can unlock for ambitious brands and businesses. This is exactly the kind of strategic rigour that every brand needs, to be able to win in today's hyper competitive and highly fragmented market place.”
In a career spanning 16 years, he has also worked with FCB and Ogilvy.