Campaign India Team
Feb 08, 2021

Tilt Brand Solutions gets Mandar Gore as senior director - strategy

Moves from Sideways Consulting

Mandar Gore
Mandar Gore
Tilt Brand Solutions has appointed Mandar Gore as senior director – strategy. Gore moves from Sideways Consulting where he was lead strategy consultant. He will report to Paul Dueman, chief strategy officer, Tilt.
 
Paul said, "We are really excited to have Mandar lead and drive 'full-brained thinking' at Tilt – the philosophy and approach that drives strategic planning at Tilt. The expertise that he brings on board, especially on culture and consumption anthropology, coupled with his rich experience on brand communication strategy and design thinking adds further heft to our strategy team. Strategists at Tilt across digital, data, social, search, ORM, brand building and comms planning will all now be led by Mandar.”
 
Gore said, “I am thrilled to be part of, and further contribute to what the strategy team at Tilt is doing. I am a big believer in Tilt's FBT framework, and what it can unlock for ambitious brands and businesses. This is exactly the kind of strategic rigour that every brand needs, to be able to win in today's hyper competitive and highly fragmented market place.”
 
In a career spanning 16 years, he has also worked with FCB and Ogilvy. 
 
Source:
Campaign India

Related Articles

Just Published

20 hours ago

Two sides of the bed: Insured versus uninsured

Star Health’s split-screen ad pitches insurance as peace of mind, but its visual clichés raise questions about real-world nuance.

20 hours ago

Death by feedback: Why creative work keeps getting ...

When feedback becomes a bottleneck instead of a booster, creative teams face chaos, dilution and burnout. ButtonShift’s co-founder and CEO explains why it matters.

20 hours ago

63% of Indian CMOs are under pressure to deliver ...

IBM’s 2025 CMO Study reveals only 26% of Indian marketers believe they have the talent needed to achieve their goals for the next two years.