Carol Huang
May 25, 2020

TikTok faces criticism over content moderation

A debate arises over whether the short video site is doing enough to moderate content, with some calling for a ban.

TikTok faces criticism over content moderation

TikTok ranking on Google Play India has dropped to 1.2 from a previous rating of 4.5 last week, as the company faces criticism from some Indian users, including the chairperson of the National Commission for Women.

The controversy started with a blogger, who has 13.5 million followers, posting a controversial video making fun of the victims of acid attacks. The video sparked outrage, and soon attracted the attention of politicians and other high-profile figures. Rekha Sharma, the chairperson of the National Commission for Women, criticised the video and said TikTok should be completly banned.

Contacted by Campaign Asia-Pacific, TikTok stated that it does not allow content that risks the safety of others, promotes physical harm or glorifies violence against women. The behaviour in question violates TikTok's guidelines and the platform has taken down content, suspended the account, and is working with law enforcement agencies as appropriate, the company said.

The company's actions have done little to quell the controversy yet, with several influencers who have millions of followers debating the issue. 

Currently, TikTok claims 200 million users in India, including 120 million monthly active users. According to SenseTower, TikTok has 60 million downloads, the highest number worldwide, in September 2019, and installations in India contributed about 44%. 

TikTok emphasised that as a platform for user-generated content, it needs to follow internal procedures to delete content. The blogger who posted the first controversial video already deleted it himself and TikTok has deleted similar circulating content, it said. 

(This article first appeared on CampaignAsia.com)

Source:
Campaign India

Related Articles

Just Published

18 hours ago

Blog: The fascinating story of Brooks Brothers and ...

Brooks Brothers, best known for being the couturiers who outfitted 41 of the 45 American Presidents, filed for bankruptcy last week in the US. The author looks back at their journey...

22 hours ago

Spotify reaches out to international music fans in ...

Watch the films conceptualised by Leo Burnett here