Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 022 69047500
May 10, 2023
Through the Karnataka election campaign, we want to build a credible source of news positioning: Saraswathi Anand
The AVP - marketing and product of News 18's language cluster, Saraswathi Anand, shares insights on News18 Kannada's Karnataka election campaign, its marketing strategy for the election season and how they aim to differentiate themselves
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Media
Aug 16, 2022
News18 launches in J&K, Ladakh and Himachal
The Work
Apr 25, 2023
Tata Power gives sustainability the green signal
Just Published
Advertising
10 hours ago
No internet, no problem: AI dials up Bharat
Centerfruit’s tongue-twisting Voice AI campaign proves rural India doesn’t need screens to engage—just smart tech with local soul.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
10 hours ago
Magna forecasts a 7.7% increase in India’s adex for ...
With no elections or cricket highs, India’s INR 1371 billion adex proves that digital muscle, data depth, and media shifts are driving real momentum.
Advertising
13 hours ago
WPP global comms boss Chris Wade steps down
Former Ogilvy UK CEO Michael Frohlich will replace Wade, who leaves the holding company after 13 years.
Marketing
15 hours ago
Cookies crumble, privacy prevails: Marketing’s new ...
The era of lazy personalisation is over. Epsilon senior vice president for analytics believes that marketers must now trade third-party tracking for first-party trust, clean data, and cultural transparency—or risk fading into irrelevance.
