Campaign India Team
Mar 01, 2014

Things They Like: Vikram Raizada

The executive director and CEO (retail) of Tara Jewels on his must have gadgets, collection of cuff links and the car he drives

Things They Like: Vikram Raizada
Vikram Raizada’s must have gadgets have evolved with technology and his needs. He now cannot do without his iPhone 5 and his iPad 4. His laptop has been replaced by his iPad and he carries his iPad everywhere he travels. He is fond of his iPhone because he doesn’t have to carry his digital camera for short work trips; the iPhone camera works well. The other device he finds useful is his windscreen mounted car GPS, especially when he is travelling outside of Mumbai. “I have managed to save a whole lot of time and effort by the use of the GPS,” adds Raizada.
When it comes to dressing, he likes to dress in smart formals at work. He often picks dark jeans over trousers and doesn’t like to wear a jacket or suit on a daily basis. He prefers suits only when the occasion demands, like industry events. “I believe it is important to honour the occasion and the people attending,” he explains. At parties, one can find him in coloured jeans with a tailored jacket. There is no single brand that he wears; he likes to mix leading Indian designers with international high-street brands besides international luxury wear.
Among accessories, he is fond of watches, cuff links and pocket squares. He has a wide collection of both cuff links and pocket squares. He typically wears a Franc Muller or Harry Winston watch to work; Panerai or Rolex on weekends and Tudor or Corum while on holiday travel. He is very particular about his shoes. His office wear is formals, from traditional Italian men’s shoemakers Salvatore Ferragamo. He  prefers loafers from Gucci or Prada for parties. When it comes to fragrances, he wears more subtle fragrances from Hermes or L’Occitane during the daytime; Jo Malone or Acqua Di Parma are the chosen ones for the night.
Raizada drives a Mercedes Benz E 200 and also owns a Royal Classic 500 Desert Storm in which he enjoys his weekend drives.
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