The Social Street has announced the launch of The Blank Canvas, a division that aims to provide integrated outdoor services.
The Blank Canvas was launched in July last year and is working with brands such as Aditya Birla Capital, Disney Consumer Products, ITC, Goldmedal Switches & Systems and Bandhan Bank.
Nitin Rastogi, president,The Blank Canvas, is leading the division. He was earlier senior vice president at The Social Street.
Pratap Bose, founding partner and chairman, The Social Street, said, “I have known and worked with Nitin for many years now. He has been instrumental in developing and delivering some unique and engaging experiences for consumers that go beyond the traditional OOH space. With new opportunities opening up, I am confident that Nitin and his team will go a long way in developing new channels and collaborations to enhance our business offering and drive the industry to new heights.”
Rastogi said, “We’ve crafted ‘The Blank Canvas’ to be a nimble, versatile and brave agency that breaks the mould and explores integration in the truest sense. In today’s scenario every media is competing to get consumer’s attention. We believe that it should be a cohesive approach, working towards being inclusive rather than intrusive, focussing on the experience to the customer. One- way communication is a thing of the past, digital, interactive communication is where we are headed- so it’s time for us to revisit our approach and be truly integrated. We are working on some really innovative projects and soon we’ll be coming up with some great work. I’m really enthused about leading such a young team of professionals to create something new.”