It’s a big day for the Campaign India team today as we relaunch our website. What you are looking at, is a big move for us, one that’s taken a lot of planning, scheduling and coordination between our technology team in Australia, our sister magazine in Hong Kong and us, sitting in Mumbai. It’s a project that has taken us close to six months to perfect and gear up for. The move is significant for Haymarket, coming as it does, close to the rebranding of our sister title Media into Campaign Asia Pacific. (Please note that it is possible that some users will continue to see the old Campaign India site, when they log into our URL. This is normal and will sort itself out through the course of the day. Please bear with us.)
Campaign India will now be part of the Campaign Asia network joining Campaign Asia, Campaign Singapore, Campaign China (in English), and Campaign China (in Simplified Chinese).
The new network has been created to offer more content from all disciplines, including advertising and creative, marketing, media, PR and digital, with dedicated news and video interviews, profiles and Q&A sessions featuring leaders and experts in each field and market. A sophisticated search function will let readers filter by market, keyword and brand to access relevant content.
The newly designed Campaign India site will feature in-depth news, analysis, breaking news as it happens, blogs and opinion pieces from adlanders and from our own editorial team.
The most significant addition to our new site is the Video section, which henceforth is going to be a regular feature on our website, featuring interviews, campaigns and feature stories. We believe Campaign India goes beyond the typical brief of being a trade magazine and therefore needs to exist beyond the confines of its print beginnings.
The newly designed site features a host of social media sharing tools, which will allow you to share your favourite photographs, stories and links on the Campaign India site with your friends and colleagues.
You can look forward to our redesigned daily news bulletin, that will feature the top stories of the day, Editor’s picks from the main line-up of news, opinions, blogs and galleries, and the latest headlines of the week.
Our redesigned photo galleries will feature up-to-date slide shows from the most recent industry events taking place in your city.
Our print feature ‘The Work’ has been reproduced for the online edition, and aims to be the advertising community’s one-stop guide for the industry’s creative showcase. There are a host of new sections that are going to be added on the site in the next one month. To begin with, we would love to get feedback from you on what you think of the new site.
Email us at [email protected].
See related: Media Asia becomes Campaign Asia Pacific