Campaign India Team
Sep 15, 2008

The real world is driven by web: Roope

Nicolas Roope, founder of the London based digital agency Poke, emphasized on the role of web in the design domain in his presentation on the day one of the Kyoorius Design Yatra seminar 2008. Roope jointly set up Poke in 2001.According to Roope, web has become a culture in itself. “It’s about rules and behaviour that emerge within that community.” He pointed out that the culture of the web is feeding back itself in the real world. “The real world is driven not by TV, but by web,” he said.

The real world is driven by web: Roope

Nicolas Roope, founder of the London based digital agency Poke, emphasized on the role of web in the design domain in his presentation on the day one of the Kyoorius Design Yatra seminar 2008. Roope jointly set up Poke in 2001.

According to Roope, web has become a culture in itself. “It’s about rules and behaviour that emerge within that community.” He pointed out that the culture of the web is feeding back itself in the real world. “The real world is driven not by TV, but by web,” he said.

Another point that Roope made is that “Web has a culture which is without any kind of geographies. It is defined by who does and who doesn’t participate.”  He cited an example of an MTV video ‘Ok go; here it goes again” which had 39, 079, 544 views on YouTube.

Roope then spoke about Poke’s work for cellular service provider, Orange. Poke created a web page that goes on forever for Orange’s ‘unlimited offers’ promotion to its UK customers. The page is called ‘Good Things Should Never End’ and features a series of animated characters. He also mentioned the ‘Global Rich List’ viral campaign (www.globalrichlist.com)on the web which got about a million visits in one year.

Source:
Campaign India