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Bill Bernbach came up with a great idea to pair up words with pictures in the '50s. CHI & Partners London's CCO asks if the time to change that has passed.
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Accenture Song, the consultancy’s creative marketing arm, is piloting the use of Alembic to measure its own marketing efforts.
The agency will drive FILA's digital creative and lead Foot Locker's mainline creative, targeting India’s youth and sneaker culture.
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The activation was to celebrate Asian Paints' new role as BCCI's official Colour Partner.