Advertising
Campaign Staff
Dec 31, 2018

The most popular Campaign long reads of 2018

Catch up on our 10 most-read articles of the year.

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Most Read

Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

1 Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

Akasa Air puts ground crew in the spotlight

2 Akasa Air puts ground crew in the spotlight

Nike flips the script: From action to intention

3 Nike flips the script: From action to intention

Jonty Rhodes dives into cashback chase

4 Jonty Rhodes dives into cashback chase

AI’s double-click: More speed, less soul?

5 AI’s double-click: More speed, less soul?

Kia's Sonet embarks on a journey of uncharted thrill

6 Kia's Sonet embarks on a journey of uncharted thrill

Microdramas test India’s appetite for stories in 120 seconds

7 Microdramas test India’s appetite for stories in 120 seconds

The Dentsu sale is natural selection; the dinosaurs of advertising are running out of time

8 The Dentsu sale is natural selection; the dinosaurs of advertising are running out of time

Retail One kiosks put Nestlé’ Professional’s growth recipe to test

9 Retail One kiosks put Nestlé’ Professional’s growth recipe to test

GST simplification raises stakes for festive marketers

10 GST simplification raises stakes for festive marketers

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